And Victoria's Secret has had its face-plants, from Photoshop fails and Bob Dylan lurking in the shadows to accusations of cultural appropriation and over-sexualizing teens in their advertising campaigns. (It's taken place every year since 1995, except in 2004, when CBS held off in the wake of the uproar over the flash of Janet Jackson's nipple during the Super Bowl XXXVIII Halftime Show that year, figuring the network had already shown enough flesh for the FCC's-and its more puritan viewers'-taste.)Īny brand that's been in business for four decades is going to stumble at some point, be it due to rapidly changing consumer tastes or inevitable human missteps. Jan Singer resigned as CEO of Victoria's Secret in November after two years in the wake of the ongoing dip in sales and a runway show shadowed ( not for the first time) by criticism of the general skinniness, minus the merest extra arc of hip, of the models who participated.Īll of the above contributed to the current "rethinking" of the annual Victoria's Secret Fashion Show. Forbes also reported, though, that its market share had plunged from 32 percent to 24 percent in the five years up through 2018, while competitors such as American Eagle Outfitter's Aerie expanded their footprint during that time frame. 1 seller in its product category in the U.S. Victoria's Secret-originally launched in 1977 by a San Francisco couple who got the idea for a specialized, man-friendly boutique because the husband was too shy to walk into a department store to buy his wife some lingerie-remains the No. "For the past few months, we've said that we are taking a fresh look at every aspect of our business," Les Wexner, CEO of Victoria's Secret parent company L Brands, told employees in the memo, "from merchandising, marketing and brand positioning, to our real estate portfolio, digital business and cost structure … literally everything. We have made enormous progress in a very short time, and are looking forward to a successful fall and holiday with an elevated, fashion-forward assortment." CBS took over the following year and that's where it remained through 2017. The broadcast returned to ABC in 2018 and only netted 3.3 million viewers, though that's at least in part due to the shifting TV-watching landscape that is increasingly inhospitable to non-sports event programming. Instead, they would work on creating "a new kind of event."ĪBC started airing the show in 2001 and more than 12 million people tuned in. perhaps the writing was already on the wall?Īn internal memo (first reported on by CNBC) circulated in May informing employees that that they were "rethinking" the annual fashion show-first held at New York's Plaza Hotel in 1995 and first shown to the masses via webcast in 1999-and had concluded that network television was no longer "the right fit." Her bombshell revelation preceded any official (or unofficial) word from the company, and VS has yet to formally confirm the news or otherwise comment.īut while this probably wasn't part of the plan, and Victoria's Secret may now feel as if the world has walked in on it wearing nothing but its skivvies. "But I'm sure in the future something will happen, which I'm pretty sure about." It's something I'm not used to because every year around this time I'm training like an Angel," the 28-year-old model said. "Unfortunately the Victoria's Secret show won't be happening this year. Shanina Shaik, who walked in her first Victoria's Secret Fashion Show in 2011, told the Daily Telegraph in her native Australia on Tuesday that there will be no show in 2019. Almost every year since 1995, Victoria's Secret has sent a parade of models clad in an array of bejeweled, feathered and peekaboo lingerie down a runway, in what ultimately became a nationally televised event.
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